Trevor Rappleye

Entrepreneur Leadership Network® Contributor

Bio

Trevor Rappleye has been an entrepreneur since 2013 - beginning his first company at age 13 converting VHS to DVD. He now owns CorporateFilming.com & FranchiseFilming.com and is obsessed with storytelling, leadership, video marketing and filming social proof for brands.

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Latest

Franchise

How to Create Franchise Videos That Inspire — And Convert Interest Into Action

The best franchise videos don't just inform, they connect emotionally. To capture those kinds of stories, you need to do more than just scripted interviews and staged office shots.

Franquicias

La autenticidad supera a la IA: por qué usar personas reales en tu contenido puede generar una tasa de conversión un 35% más alta que la del contenido generado por IA

La atracción de soluciones rápidas como los rostros generados por IA y las imágenes de archivo es más fuerte que nunca. Pero, por tentador que sea tomar estos atajos, ¿estás dispuesto a sacrificar la autenticidad por conveniencia?

Franchise

Authenticity Beats AI — Why Using Real People in Your Content Can Generate 35% Higher Conversion Rate Compared to AI-Generated Content

The allure of quick solutions like AI-generated faces and stock footage is stronger than ever. But as tempting as it may be to take these shortcuts, are you willing to sacrifice authenticity for convenience?

Franchise

Your Franchise Marketing Needs This Secret Weapon to Captivate and Convert

Storytelling triggers the release of oxytocin, a hormone associated with empathy and trust, fostering a deeper emotional connection with the brand. Let's dive into that.

Franchise

I Built a $1 Million Business While Overcoming a Disability — Here's How I Did It

When facing struggles and setbacks, dream big, embrace your true self, and disregard any limits others impose on you. Ultimately, what truly counts is the effort you put into achieving your goals.

Franchise

This Is The One Marketing Mistake Everyone Is Making at Trade Shows

Getting the most from a trade show audience requires a strategic approach, so follow this advice from an industry insider.

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